Importance of Using Google Google has two free advertising programs that are used for advertising your business. Google Ad Words and Google Ad Sense are the two advertisement programs. AdSenseis was also known as pay as you click. It involves the creation of an account, write your add, choose your keywords, set up the budget and activate the campaign. It will now be a responsibility of Google to display your ad in search engine as well as on content website related to your keywords. The Google will be charging you each time someone clicks on your ad according to the money you agreed to pay per click. By doing this the number of people visiting your site is going to increase hence promote your business. Another program is called Google AdSense. It is beneficial since the site owners do not pay a coin but instead being paid by placing Google AdSense codes on their sites. They pay for any person who visits your site and clicks the Google Ad Sense ads.
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Google has been able to help homeless children through Google grant. Google grant different and free advertisement program destined for non-profit organizations or funds that have either been approved. It has been a platform where different qualified groups whose missions range from supporting homeless children, animal welfare to literacy use Ad Words as an advertisement platform where they market their organization by the use search engine marketing. The will teams will be asked to provide sample keywords and brief remarks how they will benefit from participating in Google Grants program. The Google Grant committee will then select the group of individuals to be given. As a result the organization will get more donations as the organization progresses. This will be of great help to the children who lack the home. Google also helps in securing your website. This is possible since Google has many security measures. Hackers are very sensitive, and they actually know how to identify unsafe site and once they do they will tamper with your business which will not be healthy on your side. Take not to leave any information on Google that may expose you to hackers. You should also disallow Google from indexing sensitive pages. Another measure is to make sure that it is hard to find the software you are using. This will make it more difficult for the search engine to locate you and so will them. Google also helps in ranking your site. The point of reference when Google is ranking a page is the number of viewers. Large number of viewers will make Google rank you high. This will be healthy for your business as your customer base will be improving gradually.